Why America’s Legacy Ranches Are Making Headlines

On Friday, CNBC’s Inside Wealth published a feature on one of the rarest phenomena in real estate today: the arrival of legacy ranches on the open market. These trophy properties — often held within the same families for generations — are now surfacing as heirs grapple with the immense responsibility of land stewardship and the realities of generational wealth transfer.

It’s a story I know firsthand. As CNBC highlighted, Live Water Properties currently represents nearly $700 million in listing inventory, much of it comprised of these once-in-a-lifetime holdings. For me, the work goes far beyond marketing land; it’s about honoring heritage while finding the next steward to carry it forward.

Antlers Ranch, Meeteetse, Wyoming

Antlers Ranch: Wyoming’s “Little Yellowstone”

Among the ranches CNBC spotlighted is Antlers Ranch, a 40,000-acre Wyoming landmark that has remained in the same family for five generations. Priced at $85 million, it is nearly three times the size of Manhattan and embodies the grandeur of the Rocky Mountain West — waterfalls, canyons, wildlife, and wide-open valleys that cannot be replicated.

As I shared with CNBC: “Large historic properties are less common as many have been broken up and sold off. Those that remain are highly desirable.” Antlers is one of those increasingly rare opportunities to acquire a ranch intact, at a scale that evokes national parks.

 

Red Hills Ranch, Jackson Hole, WY

Red Hills Ranch: A Senator’s Private Wyoming Retreat

The article also featured Red Hills Ranch, a 190-acre Jackson Hole estate once owned by the late U.S. Senator Herb Kohl. Offered at $65 million, the ranch is defined by its Gros Ventre River frontage, its privacy within Bridger-Teton National Forest, and its role as a sanctuary for both people and wildlife.

CNBC captured the essence of the experience: “When you sit next to a running river, watching sunrises and sunsets, seeing an elk calf be born, there’s nothing quite like it.”

As I told CNBC: “The land is perpetual, but the ownership is not.”

For buyers, Red Hills represents not just land, but the possibility of living an immersive Western lifestyle — fly-fishing before breakfast, hiking or riding out the back gate, and returning to the comforts of a lodge built for hosting.

Latham Jenkins directing a photo shoot on a Wyoming Ranch


The Work Behind the Listings

When families decide to part with properties like Antlers or Red Hills, it is often bittersweet. These ranches hold history, identity, and memories. My role is to bring sensitivity to those transitions while ensuring the story of the land is told authentically to the next generation of owners.

Marketing a legacy property means weaving together heritage, conservation, and lifestyle into a narrative that resonates with the right buyer. It’s why I partner with national media, create custom campaigns, and invest deeply in storytelling.

As I told CNBC: “The land is perpetual, but the ownership is not.”

That’s the truth at the heart of these transactions — ranches endure, families evolve, and my work is to help ensure each chapter is written with care.

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Latham Jenkins has built a successful, decades-long career around his personal credo of “connecting people with experiences.” He has manifested this love of strategic storytelling in all of his professional pursuits in real estate, marketing, media, photography, and more.

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